Beyond the Forecast: How AI Is Reinventing Inventory Optimization for Distributors

Inventory is a distributor's biggest asset and biggest risk. Dead and slow-moving stock quietly lock up millions in working capital and kills margin. Distributors know that they're carrying some of the wrong inventory — they just can't see which SKUs, how much, or what to do about it.

Alex Witcpalek (Founder and CEO of Continuum) sits down with Conor McNamara (AI Lead Engineer at Continuum) to discuss Continuum's latest product, ReFlow, and how it helps distributors stop inventory mistakes before they keep piling up.

ReFlow is a first-of-its-kind inventory optimization solution that helps distributors better align inventory with demand, reduce asset exposure, and recover working capital trapped in the wrong stock.